I arrived for my first day of work in the Berlin HQ for what was meant to be a 1-week onboarding. I departed Berlin 27 days later with 0 days off and an average of 14-hour work days under my belt. Over the course of that month and the many months that followed, I was person 1 of 2 on the Marketing team (the other being the CMO) of what was aiming to be the most ambitious project across crypto, web3, and biometric tech.

Three weeks into my tenure, Worldcoin exited the beta stage and entered its mainnet existence. We did that with fully-branded “retail” locations across 15 global cities including San Francisco, NYC, Berlin, Madrid, Seoul, Lisbon, Barcelona, and Tokyo in tandem with OOH campaigns and video crews in each of those cities to document the hype and generate more content to fuel and sustain our social touch points. We also published our ambitious manifesto on page 5 of the Financial Times across every edition in every region of the world.

Co-founded by Sam Altman and a German physicist by the name of Alex Blania, Worldcoin was born to ensure humans thrive in the age of AI. How? First, by having means to prove they are human online (and not bots or AI), and second by having free access to digital tools and money that would set them up to succeed in this new epoch.

My role as person 1 of 2 on the Marketing team was to develop 360 marketing campaigns, produce global launches, form and foster meaningful external partnerships, project manage 3 simultaneous website productions, ideate and execute limited edition merch drops, as well as carve and put to good use a multimillion dollar advertising budget. News coverage of the project appeared in NY Times, Coindesk, and Forbes.

Worldcoin went on to triple its user base, resulting in 5M verified users in its first year, and raising 100M+ in its series C funding.